POTTERY BARN TEEN
Williams-Sonoma, Inc. is a multi-channel specialty retailer of high quality products for the home. Pottery Barn Teen being the first home retail concept to focus exclusively on the teen market, offers a complete line of furniture and accessories for teen bedrooms and home spaces, as well as for college dorm rooms.
Program used: Adobe Photoshop
cloning into an environment
We often have to place products into various environments for different business needs. Layers of shadows were added to make the clones more realistic.
Typically, products are shot individually and would be cloned into sets or bundles when needed.
cloning in Personalization
Sometimes the photo studio would receive samples that don’t have personalization on the product. Cloning in of personalization would be done in post-production.
cloning in/out objects
This was the environment shot that the “Chic” jewelry hook was needed to be cloned into.
The resulting clone of the “Chic” jewelry hook in an environment shot.
We wanted to showcase different ways that the “Staycation” wall decor could be arranged.
I cloned and rearranged the two separate parts of the word together.
Dimension guides were created to help customers get a better sense of scale of the products.
Often times the photo studio won’t have all the colorways of the product to shoot and color correction is done in post-production.
Below, the round wall hooks were color corrected from blue to white.